Start Here
The Essential Eight Questions
Any project – be it video production, branding, marketing, or science fair – is really just a series of strategic and creative questions that, once answered, gives you what you’re working for.
Over the years, we’ve developed a set of eight questions that we use to help slingshot projects toward success (yes, we are giving away a bit of our secret formula here).
Whether you choose us or someone else to work with, we hope these questions will help as you get started…
1. What is the mission of your brand / company / organization?
2. How does this piece of content fit into your overall brand story and / or current campaigns?
3. Who is your audience for this particular project?
4. What action should your audience be motivated to take?
5. How will taking that action make them feel?
6. What is the budget (or budget range) and need-by date for this project?
7. How will you measure the success of this effort?
8. Beyond the metrics, what would it take for this experience to be so positive, you couldn’t wait to tell others about it?
What is the passion and purpose that drives you? By tapping into your unique story, we get the rocketfuel needed to power our entire project.
Context is critical. Understanding how this project’s ‘micro-goal’ fits in with your larger ‘macro-goal’ gives us the foundation we’ll need to build on.
Looking at your message and value proposition through the audience’s eyes is crucial. Does it solve a problem for them? Are we connecting with them on both an emotional and logical level?
Your message can entertain, surprise, inform, or even disturb. But ultimately, it must also generate an action, be it a purchase, donation, or decision.
By connecting your message to something the audience aspires to, suddenly what you’re selling becomes much more than a product or service – it’s a path toward the life they want to have and live.
Yes, in just one question, we move from ‘touchy feely’ to the nitty-gritties. The great news is that often a limited budget or timetable can help drive creative ideas that might not have otherwise surfaced.
Maybe you’re looking for an ‘X’ amount uptick in sales. Or more Likes. Or greater top-of-mind purchase consideration. Regardless of the goal, you set the measure for success and we’ll meet it.
Wait, did we say we would meet your standard for success? Sorry – meant to say exceed. Just like you, we don’t just strive to create customers, but genuine fans. Try us and experience the Hey Porter Media difference.